The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Banana Hands
Agency: Leo Burnett / Chicago
Client: William Wrigley Jr. Company Category: Consumer Television / :30/:25 - Single
Australian Doubleback
Agency: Leo Burnett / Chicago
Client: William Wrigley Jr. Company Category: Consumer Television / :30/:25 - Single
Fortune Teller
Agency: R&R Partners / Las Vegas
Client: Las Vegas Convention and Visitors Authority Category: Consumer Television / :30/:25 - Single
Airplane
Agency: Rethink / Vancouver
Client: BC Lions Category: Consumer Television / :30/:25 - Single
Pop Up Book
Agency: Team One/El Segundo
Client: Lexus Category: Consumer Television / :30/:25 - Single
Shrink Ray
Agency: TBWA\Chiat\Day / Los Angeles
Client: PlayStation Category: Consumer Television / :30/:25 - Single
Bus Station
Agency: TBWA\Chiat\Day / New York
Client: Starburst Category: Consumer Television / :30/:25 - Single
Hospital
Agency: Team One / El Segundo
Client: Lexus Category: Consumer Television / :30/:25 - Single
Logo - L&O: CI
Agency: USA Network / New York
Client: USA Network Category: Consumer Television / :30/:25 - Single
Foam
Agency: Wieden+Kennedy / Portland
Client: Proter+Gamble Category: Consumer Television / :30/:25 - Single
Nike+ 'Not a Runner'
Agency: Wieden+Kennedy Amsterdam / Amsterdam
Client: Nike Category: Consumer Television / :30/:25 - Single
Parking Lot/Construction Site/Bus Stop
Agency: Cossette Communication - Marketing / Toronto
Client: The Fight Network Category: Consumer Television / Under $50K Budget - Campaign
2007 ESPYs
Agency: Ground Zero / Los Angeles
Client: ESPN Category: Consumer Television / Under $50K Budget - Campaign
Dos Equis
Agency: EURO RSCG / New York
Client: Heineken USA Category: Consumer Television / Commercials of var. length - Campaign
Krusty,Outtakes, World Domination
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Consumer Television / Commercials of var. length - Campaign
Leave Nothing
Agency: Alturas Films / Santa Monica
Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Boardroom
Agency: ANR BBDO / Stockholm
Client: Folksam Category: Consumer Television / Over :30 - Single - max. :90
Diner
Agency: BBDO / New York
Client: HBO Category: Consumer Television / Over :30 - Single - max. :90
Legs
Agency: BBDO / New York
Client: Monster.com Category: Consumer Television / Over :30 - Single - max. :90
Magnetic Attraction
Agency: BBDO / New York
Client: Pepsi/Pepsi Category: Consumer Television / Over :30 - Single - max. :90
Dude
Agency: DDB / Chicago
Client: Anheuser Busch Category: Consumer Television / Over :30 - Single - max. :90
Bags
Agency: DDB London / London
Client: Volkswagen Bluemotion Category: Consumer Television / Over :30 - Single - max. :90
Creation of the list
Agency: DDB / Paris
Client: Bouygues Télécom Category: Consumer Television / Over :30 - Single - max. :90
CAKE
Agency: Fallon London / London
Client: SKODA FABIA Category: Consumer Television / Over :30 - Single - max. :90
Bicycle
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: DEVK insurance Category: Consumer Television / Over :30 - Single - max. :90
Picnic
Agency: Jeh United Co. Ltd. / Bangkok
Client: sylvania Category: Consumer Television / Over :30 - Single - max. :90
Dream
Agency: Jung von Matt AG / Hamburg
Client: IKEA Deutschland GmbH Category: Consumer Television / Over :30 - Single - max. :90
Henri's Hands
Agency: M & C Saatchi / Sydney
Client: Herringbone Category: Consumer Television / Over :30 - Single - max. :90
Ballet
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client: Renault Germany Category: Consumer Television / Over :30 - Single - max. :90
Collision
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client: Renault Germany Category: Consumer Television / Over :30 - Single - max. :90
Ex-girlfriend
Agency: Ogilvy & Mather, Thailand / Bangkok
Client: THE BARBECUE PLAZA CO.,LTD. Category: Consumer Television / Over :30 - Single - max. :90
Magic
Agency: Saatchi & Saatchi New York / New York
Client: JC Penney Category: Consumer Television / Over :30 - Single - max. :90
Out
Agency: Sonny / London
Client: Carling Category: Consumer Television / Over :30 - Single - max. :90
Jamaica
Agency: The Red Brick Road / London
Client: Heineken Category: Consumer Television / Over :30 - Single - max. :90
Rollin' VIP
Agency: TM Advertising / Dallas
Client: Nationwide Insurance Category: Consumer Television / Over :30 - Single - max. :90
Airport
Agency: Vegaolmosponce / Buenos Aires
Client: Unilever Category: Consumer Television / Over :30 - Single - max. :90
Dreams
Agency: Cramer-Krasselt/Chicago
Client: Rozerem Category: Consumer Television / :20 and Under - Campaign
Construction Site
Agency: Cossette Communication - Marketing / Toronto
Client: The Fight Network Category: Consumer Television / Under $50K Budget - Single
Call Of Duty 4: World Leaders/Kim Jong Il
Agency: DDB / Venice
Client: Activision Category: Consumer Television / Under $50K Budget - Single
Superbowl
Agency: Ground Zero / Los Angeles
Client: ESPN Category: Consumer Television / Under $50K Budget - Single
Hail
Agency: McCann Erickson Colombia / Bogotá DC
Client: Chevrolet Category: Consumer Television / Under $50K Budget - Single
Supernanny-Dog
Agency: Publicis Zurich / Zurich
Client: 3+ Category: Consumer Television / Under $50K Budget - Single
Impossible Is Nothing
Agency: 180 amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Over :30 - Campaign
Monster.com TV Campaign
Agency: BBDO / New York
Client: Monster.com Category: Consumer Television / Over :30 - Campaign
The Computer Is Personal Again
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Hewlett Packard Category: Consumer Television / Over :30 - Campaign
Artists don't live long
Agency: la comunidad / Miami Beach
Client: Hoodiny / Cyloop Category: Consumer Television / Over :30 - Campaign
We're back campaign
Agency: Vegaolmosponce / Buenos Aires
Client: Unilever Category: Consumer Television / Over :30 - Campaign
3 Chords
Agency: Anomaly / New York
Client: Converse Category: Consumer Television / :20 and Under - Single
Careers
Agency: Euro RSCG Worldwide / New York
Client: Dos Equis Category: Consumer Television / :20 and Under - Single
BBQ
Agency: TAXI Canada Inc / Toronto
Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Single
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
William Wrigley Jr. Company
Title:
Banana Hands
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08391T
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
William Wrigley Jr. Company
Title:
Australian Doubleback
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08392T
Award:
2008 Advertising Merit Award
Agency:
R&R Partners / Las Vegas
Client:
Las Vegas Convention and Visitors Authority
Title:
Fortune Teller
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08393T
Award:
2008 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
BC Lions
Title:
Airplane
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08394T
Award:
2008 Advertising Merit Award
Agency:
Team One/El Segundo
Client:
Lexus
Title:
Pop Up Book
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08395T
Award:
2008 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
PlayStation
Title:
Shrink Ray
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08396T
Award:
2008 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Starburst
Title:
Bus Station
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08397T
Award:
2008 Advertising Merit Award
Agency:
Team One / El Segundo
Client:
Lexus
Title:
Hospital
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08398T
Award:
2008 Advertising Merit Award
Agency:
USA Network / New York
Client:
USA Network
Title:
Logo - L&O: CI
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08399T
Award:
2008 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Proter+Gamble
Title:
Foam
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08400T
Award:
2008 Advertising Merit Award
Agency:
Wieden+Kennedy Amsterdam / Amsterdam
Client:
Nike
Title:
Nike+ 'Not a Runner'
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08401T
Award:
2008 Advertising Merit Award
Agency:
Cossette Communication - Marketing / Toronto
Client:
The Fight Network
Title:
Parking Lot/Construction Site/Bus Stop
Category:
Consumer Television / Under $50K Budget - Campaign
Annual ID:
08423T
Award:
2008 Advertising Merit Award
Agency:
Ground Zero / Los Angeles
Client:
ESPN
Title:
2007 ESPYs
Category:
Consumer Television / Under $50K Budget - Campaign
Annual ID:
08424T
Award:
2008 Advertising Merit Award
Agency:
EURO RSCG / New York
Client:
Heineken USA
Title:
Dos Equis
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
08416T
Award:
2008 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Burger King
Title:
Krusty,Outtakes, World Domination
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
08417T
Award:
2008 Advertising Merit Award
Agency:
Alturas Films / Santa Monica
Client:
Nike
Title:
Leave Nothing
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08350T
Award:
2008 Advertising Merit Award
Agency:
ANR BBDO / Stockholm
Client:
Folksam
Title:
Boardroom
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08351T
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Diner
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08353T
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
Monster.com
Title:
Legs
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08354T
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
Pepsi/Pepsi
Title:
Magnetic Attraction
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08355T
Award:
2008 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser Busch
Title:
Dude
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08356T
Award:
2008 Advertising Merit Award
Agency:
DDB London / London
Client:
Volkswagen Bluemotion
Title:
Bags
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08357T
Award:
2008 Advertising Merit Award
Agency:
DDB / Paris
Client:
Bouygues Télécom
Title:
Creation of the list
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08358T
Award:
2008 Advertising Merit Award
Agency:
Fallon London / London
Client:
SKODA FABIA
Title:
CAKE
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08359T
Award:
2008 Advertising Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
DEVK insurance
Title:
Bicycle
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08360T
Award:
2008 Advertising Merit Award
Agency:
Jeh United Co. Ltd. / Bangkok
Client:
sylvania
Title:
Picnic
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08361T
Award:
2008 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
IKEA Deutschland GmbH
Title:
Dream
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08362T
Award:
2008 Advertising Merit Award
Agency:
M & C Saatchi / Sydney
Client:
Herringbone
Title:
Henri's Hands
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08363T
Award:
2008 Advertising Merit Award
Agency:
Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client:
Renault Germany
Title:
Ballet
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08364T
Award:
2008 Advertising Merit Award
Agency:
Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client:
Renault Germany
Title:
Collision
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08365T
Award:
2008 Advertising Merit Award
Agency:
Ogilvy & Mather, Thailand / Bangkok
Client:
THE BARBECUE PLAZA CO.,LTD.
Title:
Ex-girlfriend
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08366T
Award:
2008 Advertising Merit Award
Agency:
Saatchi & Saatchi New York / New York
Client:
JC Penney
Title:
Magic
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08367T
Award:
2008 Advertising Merit Award
Agency:
Sonny / London
Client:
Carling
Title:
Out
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08368T
Award:
2008 Advertising Merit Award
Agency:
The Red Brick Road / London
Client:
Heineken
Title:
Jamaica
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08369T
Award:
2008 Advertising Merit Award
Agency:
TM Advertising / Dallas
Client:
Nationwide Insurance
Title:
Rollin' VIP
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08370T
Award:
2008 Advertising Merit Award
Agency:
Vegaolmosponce / Buenos Aires
Client:
Unilever
Title:
Airport
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08371T
Award:
2008 Advertising Merit Award
Agency:
Cramer-Krasselt/Chicago
Client:
Rozerem
Title:
Dreams
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
08415T
Award:
2008 Advertising Merit Award
Agency:
Cossette Communication - Marketing / Toronto
Client:
The Fight Network
Title:
Construction Site
Category:
Consumer Television / Under $50K Budget - Single
Annual ID:
08418T
Award:
2008 Advertising Merit Award
Agency:
DDB / Venice
Client:
Activision
Title:
Call Of Duty 4: World Leaders/Kim Jong Il
Category:
Consumer Television / Under $50K Budget - Single
Annual ID:
08419T
Award:
2008 Advertising Merit Award
Agency:
Ground Zero / Los Angeles
Client:
ESPN
Title:
Superbowl
Category:
Consumer Television / Under $50K Budget - Single
Annual ID:
08420T
Award:
2008 Advertising Merit Award
Agency:
McCann Erickson Colombia / Bogotá DC
Client:
Chevrolet
Title:
Hail
Category:
Consumer Television / Under $50K Budget - Single
Annual ID:
08421T
Award:
2008 Advertising Merit Award
Agency:
Publicis Zurich / Zurich
Client:
3+
Title:
Supernanny-Dog
Category:
Consumer Television / Under $50K Budget - Single
Annual ID:
08422T
Award:
2008 Advertising Merit Award
Agency:
180 amsterdam / Amsterdam
Client:
adidas International
Title:
Impossible Is Nothing
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
08372T
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
Monster.com
Title:
Monster.com TV Campaign
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
08373T
Award:
2008 Advertising Merit Award
Agency:
Goodby, Silverstein and Partners / San Francisco
Client:
Hewlett Packard
Title:
The Computer Is Personal Again
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
08374T
Award:
2008 Advertising Merit Award
Agency:
la comunidad / Miami Beach
Client:
Hoodiny / Cyloop
Title:
Artists don't live long
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
08375T
Award:
2008 Advertising Merit Award
Agency:
Vegaolmosponce / Buenos Aires
Client:
Unilever
Title:
We're back campaign
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
08376T
Award:
2008 Advertising Merit Award
Agency:
Anomaly / New York
Client:
Converse
Title:
3 Chords
Category:
Consumer Television / :20 and Under - Single
Annual ID:
08412T
Award:
2008 Advertising Merit Award
Agency:
Euro RSCG Worldwide / New York
Client:
Dos Equis
Title:
Careers
Category:
Consumer Television / :20 and Under - Single
Annual ID:
08413T
Award:
2008 Advertising Merit Award
Agency:
TAXI Canada Inc / Toronto
Client:
Pfizer Canada Inc
Title:
BBQ
Category:
Consumer Television / :20 and Under - Single
Annual ID:
08414T